Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Amazon is gambling on glossiness and nostalgia to draw in shoppers with its first toy catalog, in yet another brick-and-mortar strategy to snag its share of holiday toy sales. The company released its ...

It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. As the ecommerce giant mails out its first-ever, ...

In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...

That’s not a computer. Amazon sent an actual printed holiday catalog in the mail and at least two kids got a kick out of turning the pages. (GeekWire Photo / Kurt Schlosser) Forty or so years after I ...

Flipping through the pages of artfully arranged jewelry and warm winter coats, a casual shopper might mistake the offerings as those from, say, a Bloomingdale’s or Neiman Marcus. But it wasn’t a ...