Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 ...

Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

In this video, I walk you through my step-by-step soft glam makeup routine, perfect for everyday wear. I start with setting ...

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And the products she uses to achieve the look are on sale for a limited time!

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

A mother surprised her young son with a makeup kit, recording his viral reaction on TikTok. On Oct. 2, TikTok user @samanthas2209 shared a clip in which she tells her followers that she recently ...

Halloween is creeping up and you might not have as much money as you'd like to spend on a new costume this year. However, there's a thrifty solution for ghoulish gals who aren't afraid of a little ...

Couples costumes can be totally adorable, but who really has time to spend hours creating the perfect costumes from scratch? I'm all about easy makeup, and Halloween costumes are no different. These ...